Inbound Training - Buyer Persona

UNBOUND UNBOUND Topics & Trends
1

Adventerous Anna

Who: Instagram Travel influencer

Age: 27-37

Role: Brand Ambassador

Revenue: $400K - 2M

Challenges:

- Booking luxurious travel for the price she wants to pay

- Utilizing points and incentives from brand partnerships without overpaying

Motivations:
- Always scraping the internet for new tools

- Loves to promote new businesses on Instagram that align with her long-term goals

2

Hi @KWoody,

I see you shared a buyer persona outline. Do you have a question or are you looking for feedback on this?

Josh

3

Sure! All feedback is welcome! The persona is based on a potential customer for an online travel agency that combines rewards tracking and booking.

4

Hi @KWoody,

I think that you are off to a great start. A few things I’d recommend adding:

  • Channels in which she’s an influencer (TikTok, Instagram, etc.)
  • What other types of brands is she ambassador for?
  • What audience does the target influencer engage with (Millenials, Gen Z, Boomers, etc.)
  • What tools is she already using/familiar with?
  • What other interests (aside from travel) might she have (food, wine, etc.)?

It’s helpful to add as much detail to a persona as possible, without getting too specific that it’s really built around 1 or 2 people. If there are trends that you see occurring in your persona research, it could be added. Also consider things that your persona does not like.
Hope this helps!

5

This makes a lot of sense! Will revise. Thanks for the feedback :folded_hands: