With the Inbound Marketing Certification Course I noticed sometimes Attract, Convert, Close, Delight is mentioned, such as in the study guide and transcript of Lesson 1, but that is dated, correct? Attract, Engage, Delight has taken its place, or am I missing something?
Also a note, the transcript of Lesson 1 does not match the video, I imagine it is a dated transcript. The slides PDF for Lesson 1 is correct.
Thank you so much for your time and for providing such a wonderful and informative course!
-Mike
Hi Mike,
Thank you for pointing out these inconsistencies. We greatly appreciate your help. Everything should be all set now.
The content that you find in the Inbound Marketing Certification should be teaching the new inbound methodology - attract, engage, delight.
I hope you’re enjoying the training. Don’t hesitate to reach out with any questions.
All the best,
Lindsay
HubSpot Academy | Content Manager
Lindsay, thank you for the clarification and updated information!
The Lesson 8 Creating a Conversion Optimization Strategy Slides .pdf page 11 uses the old methodology as well. I’d link it but not sure if that is against TOS.
Hopefully I’m not forgetting any other places.
Hope this helps! Take care.
-Mike