A successful layout for a high-performing email:
- The subject line:
+ Keep it short and sweet
+ Personalize it when appropriate
+ Be creative
-Keep your email copy conversational and helpful
+ Write for scanability
# Use short paragraph
# Bolding headlines
# Bullet point
+ Using the right tone
+Personalize when appropriate
+ Proofread
-Two key action
+ The open
+The click
-Avoid any language that isn’t human and helpful