Hello, in my opinion i would write an email like this:
writing a good e-mail. Star with a goal of why you´re sending it and the connect each piece of the email to support that goal. How do you create a high-performing email?
Two themes of high-performing emails:
1- Selecting the right goal. Ex( If someone doesn´t know why you´re sending them an email it won´t add value to those contacts or drive the results you want. You need to decide what content you´re sending to what segment of contacts and what point in time.
Five Whys: 1. Who
2. What
3. When
4. Where
5. Why- This is your most important question and relates back to the overall them that we´re discussing here of setting the right goals. Questions to help you answer WHY:
1- What is the desired outcome?
2- Is that outcome more for your benefit than for the reader´s?
3- What value does the reader received in this email?
4- How does this email fit into all the other conversation you´re having with your contacts?
Thank you.