An effective email layout draws the reader in with a simple layout that uses white space and eye-catching graphics to guide the reader’s attention. It begins with a catchy subject line, has a brief preheader, and stays true to the brand the entire time. With a call-to-action that is obvious, the content should be dynamic and optimised for mobile devices. In order to promote connectivity and trust, don’t forget to include a footer with important information and social media links.