For the high-performing email should have following below:
- Set the clear goal for the email. According to buyer’s journey.
- Optimise email according to your customer devices such as mobile or desktop.
- Make your email more creative to improve subject line and preview text of your email. (If your email isn’t opened then there is no meaning to get any conversion from that email.)
- Use high quality content and use copywriting context to serve quality content & set appropriate location CTA. Such as email sign-up, downloading, form fill-up, downloading etc.