IN Session Follow Up: From Data Chaos to Clarity with the Smart CRM (Academy Labs)

Thank you to everyone who attended our Academy Lab session “From Data Chaos to Clarity with the Smart CRM,” at INBOUND 2025!


Academy Lab: From Data Chaos to Clarity with HubSpot Smart CRM

We’ll use this post as a space to capture and respond to questions we weren’t able to answer live during the workshop. This can also serve as a place to share peer feedback and ideas sparked by the session content.

Thank you again for your support, and your participation. We hope you had a fantastic INBOUND experience!

If we change the name of a custom object that we use within our HubSpot Website, does that change the behind-the-scenes object name and therefore impact the website design manager files?

Hello! Once a custom object is created, you cannot update the internal name (I think what you’re referring to as the behind-the-scenes object name). The internal name will stay the same even if you change the object’s display label.

Will there be any available associations between the Order Oject and Contacts and/or Deals?

Hello! Order records can already be associated with contacts and deals. If the question is will we have support for the order object within data model tools and be able to see their associations, the answer is that we’re actively working on that and it’s coming soon!

Hi Maggie! Yes showing it within the data model tools is more so what i’m looking for, I think this will allow our integration to automatically associate. Great to know it’s being worked on :slightly_smiling_face: Thanks for the update!

Can the data model tool display how integrations impact the data model?

If no, is it on the roadmap?

Hello! We don’t currently show the connection between integrations and the data model but we’re interested in exploring this and I’d love to hear what information would be helpful to you. If you’re open to chatting more, please find a time that works for you here.