How can you improve your content creation process?
Two things:
1) Knowing who you’re speaking to
2) Creating a system
You can’t hit a target if you don’t know what you’re aiming for. The main takeaway from this course thus far is having a buyer persona founded in research and backed data, understand their goals and challenges, and create content to address that by providing valuable information that is connected to the topics of your business. It’s important to note that you can be aiming for a target audience at different stages of the buyer’s journey (awareness, consideration and decision), know who you are speaking to and having the content purpose clarified. Another thing I want to hit on is having a seamless content creation framework. Creating a system around the production of content will provide consistent and repeatable results, not only saving time and energy but also driving business growth.