One example I thought about is a university. Colleges are a type of brand whose goal is to convince students that their education program is the best for the careers they’re looking for and make the final decision to enroll. They typically add articles and student video testimonials to initiate a conneciton indecisive students could relate to. However, these kinds is developed months before the beginning of the school year. If I were to create video testimonials of students from different departments around the school, one way I could improve this process is by creating a Google Drive to organize of the editing process before the final video is published on the website. Videos can be labeled by students name, department, and year of graduation, the date filmed, and outlining the status of the editing process before it gets reviewed. I would need to research other competitive schools and outline the strengths of the university’s brand other schools don’t have.