think of a median to best reach the target audience considering the decision stage they are at,
such as blogs or video. then create a calendar on who does what, make it clearly defined and
easilly accessable by all.
When they finish their task, let it be in a hub anyone can access
(google drive / dropbox). Also, to make sure the website is shown to as many people, do SEO
checks to make sure its optimized before final publish.