My usual content creation process is asking for the content brief, which includes the target audience, their CTA, the content’s tone, etc. After gathering all the needed details, I researched and searched for blog posts from websites in the same industry to grasp the tone. Finally, I write down the key things I want to include in the content through a series of questions I will be answering one by one and formulate it into one engaging content. The draft will then be sent to the supervisor for review.