I’m a storyteller at heart and enjoy writing. To improve my content creation process, I would begin by writing out the story. Who is our brand, why do we make the products we do, and how can we benefit the consumer. By writing out the brand’s story, I would be able to clearly picture what kind of content would most benefit the brand. When reading through the story it will be easier to orient the message towards people’s emotions, which is usually the most effective content. This would help with step 3: creating a workflow, and step 4: reveiwing and editing content.