# Improving your content creation process

**URL:** <https://community.hubspot.com/t/improving-your-content-creation-process/40497>\
**Category:** Study Group: Content Marketing\
**Created:** [July 11, 2021, 6:51pm UTC](https://community.hubspot.com/t/improving-your-content-creation-process/40497 "2021-07-11T18:51:26Z")\
**Posts on this page:** 1\
**Showing post:** 2321

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**Author:** ![CWheywell](https://avatars.discourse-cdn.com/v4/letter/c/c57346/32.png) [@CWheywell](https://community.hubspot.com/u/CWheywell)\
**Post date:** [July 19, 2022, 7:59pm UTC](https://community.hubspot.com/t/improving-your-content-creation-process/40497/2321 "2022-07-19T19:59:44Z")

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Knowing your buyer and what they are looking for, and where will help determine what content will help your buyers, Interviews, finding out what motivates them personally and professionally to speak their language a well as learning from undustry leaders. LinkedIn can provide industry experts and research popular blogs in the industry and look at tools like SemRush to look at key words.

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