# Improving your content creation process

**URL:** <https://community.hubspot.com/t/improving-your-content-creation-process/40497>\
**Category:** Study Group: Content Marketing\
**Created:** [July 11, 2021, 6:51pm UTC](https://community.hubspot.com/t/improving-your-content-creation-process/40497 "2021-07-11T18:51:26Z")\
**Posts on this page:** 20\
**Page:** 2

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**Author:** ![ShravanK](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/shravank/32/102437_2.png) [@ShravanK](https://community.hubspot.com/u/ShravanK)\
**Post date:** [July 14, 2021, 11:19am UTC](https://community.hubspot.com/t/improving-your-content-creation-process/40497/21 "2021-07-14T11:19:43Z")

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This is a great way to start!

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**Author:** ![SKaur5](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/skaur5/32/31639_2.png) [@SKaur5](https://community.hubspot.com/u/SKaur5)\
**Post date:** [July 12, 2021, 10:54am UTC](https://community.hubspot.com/t/improving-your-content-creation-process/40497/22 "2021-07-12T10:54:05Z")

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It’s is very informative. I learnt many ideas from it.

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**Author:** ![MKamble](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/mkamble/32/102498_2.png) [@MKamble](https://community.hubspot.com/u/MKamble)\
**Post date:** [July 12, 2021, 1:38pm UTC](https://community.hubspot.com/t/improving-your-content-creation-process/40497/23 "2021-07-12T13:38:42Z")

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Someone needs to evaluate their content. I will make feedback forms for the people on social media or conduct a live session to understand their opinion clearly about the website.

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**Author:** ![TTatiana](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/ttatiana/32/75413_2.png) [@TTatiana](https://community.hubspot.com/u/TTatiana)\
**Post date:** [July 12, 2021, 4:16pm UTC](https://community.hubspot.com/t/improving-your-content-creation-process/40497/24 "2021-07-12T16:16:02Z")

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Before creating the next piece of content, I will analyze the platforms I can work with.

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**Author:** ![AndiCruz](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/andicruz/32/75439_2.png) [@AndiCruz](https://community.hubspot.com/u/AndiCruz)\
**Post date:** [July 12, 2021, 4:52pm UTC](https://community.hubspot.com/t/improving-your-content-creation-process/40497/25 "2021-07-12T16:52:28Z")

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For my next content creation, I will review the previous results, I will gather the team to examine the feedback of the previous content and create a specific one that covers all the parts to consider, adapt it to the platforms where it has had the greatest reach and reach more clients .

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**Author:** ![LCornally](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/lcornally/32/77566_2.png) [@LCornally](https://community.hubspot.com/u/LCornally)\
**Post date:** [July 12, 2021, 5:00pm UTC](https://community.hubspot.com/t/improving-your-content-creation-process/40497/26 "2021-07-12T17:00:56Z")

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I’m going to start breaking down my process into smaller tasks so that my progress is more visible to my team.

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**Author:** ![Fahidah](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/fahidah/32/39641_2.png) [@Fahidah](https://community.hubspot.com/u/Fahidah)\
**Post date:** [July 12, 2021, 6:12pm UTC](https://community.hubspot.com/t/improving-your-content-creation-process/40497/27 "2021-07-12T18:12:03Z")

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I am going to go through old content & compare to the new one, then see what improvements and additional can be made by getting suggestions from my team

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**Author:** ![LauriceGH](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/lauricegh/32/84083_2.png) [@LauriceGH](https://community.hubspot.com/u/LauriceGH)\
**Post date:** [July 12, 2021, 6:37pm UTC](https://community.hubspot.com/t/improving-your-content-creation-process/40497/28 "2021-07-12T18:37:45Z")

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I’m going to look at our current content and see where we missed opportunities to engage a broader audience for whom the content is still relevant.

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**Author:** ![KHovde](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/khovde/32/82797_2.png) [@KHovde](https://community.hubspot.com/u/KHovde)\
**Post date:** [July 12, 2021, 6:41pm UTC](https://community.hubspot.com/t/improving-your-content-creation-process/40497/29 "2021-07-12T18:41:50Z")

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One thing that I could do to improve my current process is by consistently creating useful content for my readers through the use of an editorial calendar. While I do try to create blog posts and website content that offers helpful tips for my readers, I haven’t been doing a good job at organizing and scheduling content that should be published regularly.

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**Author:** ![TAnderson6](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/tanderson6/32/73373_2.png) [@TAnderson6](https://community.hubspot.com/u/TAnderson6)\
**Post date:** [July 12, 2021, 7:09pm UTC](https://community.hubspot.com/t/improving-your-content-creation-process/40497/30 "2021-07-12T19:09:15Z")

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One thing I would like to work on is actually creating a content creation framework by writing down my previous tasks and developing a process.

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**Author:** ![CCrockett](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/ccrockett/32/2490_2.png) [@CCrockett](https://community.hubspot.com/u/CCrockett)\
**Post date:** [July 12, 2021, 7:29pm UTC](https://community.hubspot.com/t/improving-your-content-creation-process/40497/31 "2021-07-12T19:29:24Z")

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I need to create a process system as well as research topics for the year to write about.

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**Author:** ![cbdesignstt](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/cbdesignstt/32/33328_2.png) [@cbdesignstt](https://community.hubspot.com/u/cbdesignstt)\
**Post date:** [July 12, 2021, 7:42pm UTC](https://community.hubspot.com/t/improving-your-content-creation-process/40497/32 "2021-07-12T19:42:29Z")

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I’ve been taking the wrong approach to content creation for my audience. My understanding of and implementation of the golden circle is a new step that I am looking forward to trying. Taking these steps into consideration I am hoping that I can create compelling media that is gonna connect my audience to solutions for their challenges 😄

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**Author:** ![Rebecca10](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/rebecca10/32/41549_2.png) [@Rebecca10](https://community.hubspot.com/u/Rebecca10)\
**Post date:** [July 12, 2021, 7:55pm UTC](https://community.hubspot.com/t/improving-your-content-creation-process/40497/33 "2021-07-12T19:55:35Z")

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Before I create my next piece of content I’d like to review the proposed timeline to see if it’s realistic across all team members - then add a bit of slack to compensate for unforeseen hiccups. I’d like to further discuss framework timelines more generally to ensure that the whole team is behind them

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**Author:** ![RBone](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/rbone/32/22074_2.png) [@RBone](https://community.hubspot.com/u/RBone)\
**Post date:** [July 12, 2021, 8:03pm UTC](https://community.hubspot.com/t/improving-your-content-creation-process/40497/34 "2021-07-12T20:03:04Z")

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Since I am just developing my own business I want to perform some research as I create my content. I want to know what keeps women from sticking to fitness routines so that my content can help solve those issues and keep them motivated. Right now I am in a trial and error but strive to make educated attempts at reaching my audience.

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**Author:** ![MBerroa](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/mberroa/32/60590_2.png) [@MBerroa](https://community.hubspot.com/u/MBerroa)\
**Post date:** [July 12, 2021, 9:51pm UTC](https://community.hubspot.com/t/improving-your-content-creation-process/40497/35 "2021-07-12T21:51:23Z")

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I would definitely analyze what tools and platforms are more convenient t work with

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**Author:** ![Dannsstorm](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/dannsstorm/32/61948_2.png) [@Dannsstorm](https://community.hubspot.com/u/Dannsstorm)\
**Post date:** [July 12, 2021, 9:55pm UTC](https://community.hubspot.com/t/improving-your-content-creation-process/40497/36 "2021-07-12T21:55:10Z")

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I could try different apps to see which of these my team’s workflow and mine is the best.

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**Author:** ![garylavan](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/garylavan/32/89259_2.png) [@garylavan](https://community.hubspot.com/u/garylavan)\
**Post date:** [July 12, 2021, 11:21pm UTC](https://community.hubspot.com/t/improving-your-content-creation-process/40497/37 "2021-07-12T23:21:34Z")

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Definitely makes sense to understand what the stakeholders expect and a survey is a good way to ensure that. It is also important to understand everyone is on the same page. Content is more effective when the content creator clearly understands the content consumer and delivers pertinent content.

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**Author:** ![DChandola](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/dchandola/32/102945_2.png) [@DChandola](https://community.hubspot.com/u/DChandola)\
**Post date:** [July 13, 2021, 1:04am UTC](https://community.hubspot.com/t/improving-your-content-creation-process/40497/38 "2021-07-13T01:04:34Z")

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Before I create my next content I have to analyze the competitor’s content and what type of content is consumed by my TG.

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**Author:** ![Ilhammuhammad](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/ilhammuhammad/32/38459_2.png) [@Ilhammuhammad](https://community.hubspot.com/u/Ilhammuhammad)\
**Post date:** [July 13, 2021, 3:51am UTC](https://community.hubspot.com/t/improving-your-content-creation-process/40497/39 "2021-07-13T03:51:53Z")

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For me, I will refer to the buyer persona first when creating content. And then to discuss the value proposition of each of our products which then can be used as the main message of the content.

Using shared spreadsheet and sync calendar of each team members to remind about the target date for review and publication

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<div class="post-metadata">

**Author:** ![Rachelneh](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/rachelneh/32/35926_2.png) [@Rachelneh](https://community.hubspot.com/u/Rachelneh)\
**Post date:** [July 13, 2021, 4:15am UTC](https://community.hubspot.com/t/improving-your-content-creation-process/40497/40 "2021-07-13T04:15:20Z")

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I will evaluate my owned media and select the best one to focus on at first. (It could be Tiktok or Instagram, which are suitable to the PR activity and influencer marketing)

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