Improve Marketing Grader Score

Marketing & Content Hub Reporting & Analytics
1

Hey Folks - wondering if there is any advice out there on how to improve your site’s Marketing Grader score?

Thanks!

Chris

2

Hi @ChrisSnell

The website grader performs a relatively simple set of checks to test essential search engine and user experience critera that correlate with good website performance.

Big ticket items include thinks like:

  • Responsivity - your website must have mobile view ports
  • Security - you need an SSL certificate
  • SEO - you need:
    • Unique meta titles
    • Unique mest descriptions
    • H1 tags on every page
    • An xml sitemap

Building your website on HubSpot helps to solve many of these, although even the HubSpot platform cannot get a perfect score due to page loading issues that relate to their current infrastructure.

Hope this helps.

3

Thanks, Phil!

Chris