# Improve Custom Funnel Reports

**URL:** <https://community.hubspot.com/t/improve-custom-funnel-reports/85850>\
**Category:** HubSpot Ideas\
**Tags:** reports\
**Created:** [July 21, 2023, 3:00pm UTC](https://community.hubspot.com/t/improve-custom-funnel-reports/85850 "2023-07-21T15:00:10Z")\
**Posts on this page:** 7\
**Page:** 1

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**Author:** ![DarrahPaslovsky](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/darrahpaslovsky/32/199352_2.png) [@DarrahPaslovsky](https://community.hubspot.com/u/DarrahPaslovsky)\
**Post date:** [July 21, 2023, 3:00pm UTC](https://community.hubspot.com/t/improve-custom-funnel-reports/85850/1 "2023-07-21T15:00:10Z")

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It would be really beneficial to create funnel reports that use metrics & properties other than just lifecycle stage. The funnel report can be used for many reports that aren’t specifically linked to lifecycle stage.

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**Author:** ![DCoe3](https://avatars.discourse-cdn.com/v4/letter/d/65b543/32.png) [@DCoe3](https://community.hubspot.com/u/DCoe3)\
**Post date:** [September 21, 2023, 10:23am UTC](https://community.hubspot.com/t/improve-custom-funnel-reports/85850/2 "2023-09-21T10:23:36Z")

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100%!!!

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**Author:** ![dmastin](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/dmastin/32/33826_2.png) [@dmastin](https://community.hubspot.com/u/dmastin)\
**Post date:** [November 28, 2023, 5:18pm UTC](https://community.hubspot.com/t/improve-custom-funnel-reports/85850/3 "2023-11-28T17:18:56Z")

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What other properties would you like to track in a funnel report?

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**Author:** ![DCoe3](https://avatars.discourse-cdn.com/v4/letter/d/65b543/32.png) [@DCoe3](https://community.hubspot.com/u/DCoe3)\
**Post date:** [November 29, 2023, 8:50am UTC](https://community.hubspot.com/t/improve-custom-funnel-reports/85850/4 "2023-11-29T08:50:41Z")

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IMO

- Deal Amount and Weighted Deal Amount
- Products/services
- Recurring revenue and weighted
- Non recurring revenue and weighted
- Pipeline
- Close Date

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**Author:** ![CStacy3](https://avatars.discourse-cdn.com/v4/letter/c/9d8465/32.png) [@CStacy3](https://community.hubspot.com/u/CStacy3)\
**Post date:** [December 28, 2023, 8:16pm UTC](https://community.hubspot.com/t/improve-custom-funnel-reports/85850/5 "2023-12-28T20:16:42Z")

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Totally agree…funnel report as of now does not work. Need to be able to create a funnel with what data points you choose…just like any other report.

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**Author:** ![GrumpyHippo](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/grumpyhippo/32/19298_2.png) [@GrumpyHippo](https://community.hubspot.com/u/GrumpyHippo)\
**Post date:** [February 10, 2024, 5:26pm UTC](https://community.hubspot.com/t/improve-custom-funnel-reports/85850/6 "2024-02-10T17:26:58Z")

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@dmastin

I would like to have cohort funnel reports where I have say a report which shows conversion through steps A, B, C based on cohort month. Steps A, B and C are individual date properties in a contact record e.g

A: Date Started KYC

B: Date Completed KYC

C: Date Made a deposit  
On the chart:

1. X axis is based on date of Step A
2. On Y axis I have a record count (vertical bars) of all those who completed Step A,B,C.
  1. Ideally could be done in % as well as actual values
    1. If you enable being able to visualize as % of Step A for easier cross cohort visual comparison, it would be ideal that we could also show absolute value at Step A for each month either as label or preferably via a line chart with secondary Y-axis

  2. For date properties like this “Distinct Count” as an aggregation method does not work for steps B, Cas I could have multiple people complete the step on a given date.

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**Author:** ![SKCasey](https://avatars.discourse-cdn.com/v4/letter/s/dbc845/32.png) [@SKCasey](https://community.hubspot.com/u/SKCasey)\
**Post date:** [March 24, 2026, 7:42am UTC](https://community.hubspot.com/t/improve-custom-funnel-reports/85850/7 "2026-03-24T07:42:24Z")

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100% there is another post specifically referring to amount/ revenue that has a lot of support among the hubspot community. It’s critical to have this functionality.
