# Implementing AEO with HubSpot Academy Certification - website needed?

**URL:** <https://community.hubspot.com/t/implementing-aeo-with-hubspot-academy-certification-website-needed/163760>\
**Category:** HubSpot Academy Support\
**Tags:** aeo\
**Created:** [November 2, 2026, 11:41pm UTC](https://community.hubspot.com/t/implementing-aeo-with-hubspot-academy-certification-website-needed/163760 "2026-11-02T23:41:39Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![Bradshugrue1983](https://avatars.discourse-cdn.com/v4/letter/b/a5b964/32.png) [@Bradshugrue1983](https://community.hubspot.com/u/Bradshugrue1983)\
**Post date:** [November 2, 2026, 11:41pm UTC](https://community.hubspot.com/t/implementing-aeo-with-hubspot-academy-certification-website-needed/163760/1 "2026-11-02T23:41:40Z")

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I have a question the “Implementing AEO with HubSpot” certification. I am planning to go into healthcare marketing. I do not currently work there. I do not have an actual website to use for the certification to check for AEO visibility and growth. My question is whether or not I need a real practice website that I own.

Thanks,

Brad

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**Author:** ![Berangere](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/berangere/32/220784_2.png) [@Berangere](https://community.hubspot.com/u/Berangere)\
**Post date:** [November 3, 2026, 11:38am UTC](https://community.hubspot.com/t/implementing-aeo-with-hubspot-academy-certification-website-needed/163760/3 "2026-11-03T11:38:09Z")

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Hi @Bradshugrue1983 and welcome, we are so glad you are here! 🤗

Great question, thanks for asking the HubSpot Community!

Regarding the AEO certification, you don’t need to own a website to get started.

The AEO setup simply requires a brand name and a domain you’d like to track.

Here are resources that might be of interest too:

- [HubSpot Academy | Become an Expert in AI Search](https://offers.hubspot.com/academy-aeo-certifications)
- [SEO in the Age of AI Learning Path](https://academy.hubspot.com/seo-in-the-age-of-ai-learning-path)
- [HubSpot's Early-Signs Guide to AI Engine Optimization (AEO)](https://offers.hubspot.com/aeo-guide-early-signs)

And please let us know if you have additional questions, we are here for you!

Bérangère, HubSpot Community Manager