Ignoring specific elements from analytics

Thanks for getting back to me, Lee. I guess the first question is, after I install the tracking snippet, are events captured automatically? In other analytics platform, when you install their snippet, they start tracking most of the interactions the users are doing - clicking buttons, filling out input fields, etc. As a result, if there are form fields specifically that you can’t have tracked, they have ways of making sure that happens. With Pendo, you can add a class `pendo-ignore` to any elements and anything inside will not get tracked. With HotJar and Heap, they use a data attribute like `data-hj-redact` and the same thing - nothing within those elements gets tracked.

Specifically, our software is used in retirement communities and long-term care facilities, and according to our local laws, we have strict rules on patient data. I can’t install a tracking snippet without being 100% sure that no patient data will make it to HubSpot’s servers.

Those other analytics platform use a “subscribe to all events, but opt-out of the ones you don’t want” model. Is HubSpot a “we track nothing until you specifically ask us to” sort of model?