If your team is texting leads from HubSpot, here's what to look for in an SMS integration

Hey everyone, thought I’d share this since SMS inside HubSpot comes up a lot and there’s a big difference between what different integrations actually offer.

Two-way SMS should feel like a real conversation, not a workaround. Reps should be able to send and receive texts directly from the HubSpot contact record, with everything logged automatically, including MMS attachments, without switching tabs or apps.

Beyond one-to-one texting, bulk SMS should also be part of the same platform. Having a separate tool just for broadcast messages creates unnecessary complexity and makes it harder to keep a clean contact history in HubSpot.

I work at Aloware, an AI-powered phone system built natively for HubSpot. We handle two-way SMS and MMS from inside the HubSpot contact record through Talk2, bulk messaging, and SMS triggered directly from HubSpot workflows, all logging back to HubSpot automatically. If this sounds like something your team needs, you can find us on the HubSpot App Marketplace.

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