# If/then branches for Sequences **URL:** \ **Category:** HubSpot Ideas\ **Tags:** sequences\ **Created:** [November 15, 2019, 4:26pm UTC](https://community.hubspot.com/t/if-then-branches-for-sequences/17231 "2019-11-15T16:26:20Z")\ **Posts on this page:** 20\ **Page:** 1
**Author:** ![Margstar](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/margstar/32/46682_2.png) [@Margstar](https://community.hubspot.com/u/Margstar)\ **Post date:** [November 15, 2019, 4:26pm UTC](https://community.hubspot.com/t/if-then-branches-for-sequences/17231/1 "2019-11-15T16:26:20Z")
Would love the ability to create if/then branches for Sequences, similar to workflows. In my perfect scenario, I would be able to include hyperlinks or attachments within a Sequence as part of the if/then criteria. Let’s say we’re working with Sequence A. If they click this link to Product X, then they go into Sequence AB, if they click this link to Product Y, then they go into Sequence AC. So it would be one email to kick off the sequence, then the flow of where they go next is based on the action they took within the first email of Sequence A. ---
**Author:** ![Carly\_Farlow](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/carly_farlow/32/1621_2.png) [@Carly\_Farlow](https://community.hubspot.com/u/Carly_Farlow)\ **Post date:** [April 29, 2020, 10:23pm UTC](https://community.hubspot.com/t/if-then-branches-for-sequences/17231/2 "2020-04-29T22:23:57Z")
I agree - we are currently working around this by creating workflows. My example: If a sales person reaches out and they get an answer, they should send this follow-up email. If sales person reaches out and doesn’t get an answer, they should send this follow-up email. The issue with the workflow is that it doesn’t pause if task wasn’t completed, so it moves through the workflow without the sales person following up. So now my sales person is asking if there’s a way to pause a workflow, which is an idea. However, I think it would be better if I just had the ability to if/then in a sequence. A/B testing would also be a great thing for sequences! I’m also currently testing attachment versus links as some my sales team believe links get a higher bounce rate. So to test that, I have two separate templates with a naming convention saying this one has a link and this one is an attachment. However, it’s not being sent truly 50/50 split. Thanks for always listening! ---
**Author:** ![AllisonGilson](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/allisongilson/32/89259_2.png) [@AllisonGilson](https://community.hubspot.com/u/AllisonGilson)\ **Post date:** [December 22, 2020, 9:20pm UTC](https://community.hubspot.com/t/if-then-branches-for-sequences/17231/3 "2020-12-22T21:20:48Z")
Hi all, I’d also be interested in seeing “If/Then” statements in sequences. In another use case . . . If the contact opened an email in the sequence, then create a task to call. If they did not open the email, then move them to the next automated email. This would help automate the prioritization of manual tasks in our sequences. Allison ---
**Author:** ![ABodereau](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/abodereau/32/58991_2.png) [@ABodereau](https://community.hubspot.com/u/ABodereau)\ **Post date:** [February 16, 2021, 9:26am UTC](https://community.hubspot.com/t/if-then-branches-for-sequences/17231/4 "2021-02-16T09:26:18Z")
Hello everyone! I wish to bounce back on this subject which is indeed, very interesting! It is certain that “IF”, “THEN” and other types of connections would be a real added value in automation. But also in emails as Lemlist does with its Liquid Syntax or [Apollo.io](http://Apollo.io) which allows you to enter formulas from Gmail. It is a real asset to be able to create conditions such as : - “{% if gender == “Mister” %} Mister,{% else %} Madam,{% endif %}” - {% if position == “founder” %} As founder{% endif %} " - {% spin %} {% variation %} I really want to talk to you. {% variation %} I think we should meet. {% variation %} How about a coffee. {% variation %} I really like your shoes. {% endspin %} " **(BEST FUNCTION EVER)** What do you think about it? ---
**Author:** ![GLarson](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/glarson/32/31184_2.png) [@GLarson](https://community.hubspot.com/u/GLarson)\ **Post date:** [November 16, 2021, 4:57pm UTC](https://community.hubspot.com/t/if-then-branches-for-sequences/17231/5 "2021-11-16T16:57:52Z")
I would also love this ability for Sequences. The if/then option ---
**Author:** ![becky\_ift](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/becky_ift/32/52933_2.png) [@becky\_ift](https://community.hubspot.com/u/becky_ift)\ **Post date:** [August 15, 2022, 6:30am UTC](https://community.hubspot.com/t/if-then-branches-for-sequences/17231/6 "2022-08-15T06:30:18Z")
This would be such a useful addition. ---
**Author:** ![Coopers](https://avatars.discourse-cdn.com/v4/letter/c/7ba0ec/32.png) [@Coopers](https://community.hubspot.com/u/Coopers)\ **Post date:** [February 14, 2023, 7:40pm UTC](https://community.hubspot.com/t/if-then-branches-for-sequences/17231/7 "2023-02-14T19:40:07Z")
Bumping this -- it would be extremely useful to have branching in sequences. This could be for A/B testing email sequences (a feature which, until added, means that HubSpot simply can’t compete with pure emailing softwares like [Outreach.io](http://Outreach.io)). My personal use case is the following: IF contact’s Company Name is known, start with “Hi [Company Name] team,” OR IF contact’s Company Name is NOT known, start with “Hi [First Name],” ---
**Author:** ![thomassadoul](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/thomassadoul/32/43030_2.png) [@thomassadoul](https://community.hubspot.com/u/thomassadoul)\ **Post date:** [February 21, 2023, 4:30pm UTC](https://community.hubspot.com/t/if-then-branches-for-sequences/17231/8 "2023-02-21T16:30:24Z")
Totally agree, would love to see that implemented in Hubspot! ---
**Author:** ![DMPaschall](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/dmpaschall/32/82085_2.png) [@DMPaschall](https://community.hubspot.com/u/DMPaschall)\ **Post date:** [July 14, 2023, 9:05pm UTC](https://community.hubspot.com/t/if-then-branches-for-sequences/17231/9 "2023-07-14T21:05:46Z")
I’m also interested in this. It would be great to have if/then within emails/messages created as part of sequences and even specific tasks/actions created based on if/then criteria. E.g., if I have a contact’s direct phone number populated in HubSpot, I could create a task to call that person. Otherwise, I know I won’t be able to reach them by phone, so I skip the phone call and go to whatever the next step in my sequence would have been. ---
**Author:** ![MMunger](https://avatars.discourse-cdn.com/v4/letter/m/ee59a6/32.png) [@MMunger](https://community.hubspot.com/u/MMunger)\ **Post date:** [August 17, 2023, 7:31pm UTC](https://community.hubspot.com/t/if-then-branches-for-sequences/17231/10 "2023-08-17T19:31:55Z")
Just curious if there are any updates on this as an addition? ---
**Author:** ![NGalindo9](https://avatars.discourse-cdn.com/v4/letter/n/ed8c4c/32.png) [@NGalindo9](https://community.hubspot.com/u/NGalindo9)\ **Post date:** [August 21, 2023, 5:55pm UTC](https://community.hubspot.com/t/if-then-branches-for-sequences/17231/11 "2023-08-21T17:55:30Z")
I agree ---
**Author:** ![Tatsunori](https://avatars.discourse-cdn.com/v4/letter/t/ea5d25/32.png) [@Tatsunori](https://community.hubspot.com/u/Tatsunori)\ **Post date:** [August 24, 2023, 2:44am UTC](https://community.hubspot.com/t/if-then-branches-for-sequences/17231/12 "2023-08-24T02:44:38Z")
I strongly agree. My case is that if the contact was not from the direct possible client, we wanted to send a different email to that contact but just found out that we can’t make “if then branch” within sequence. I sent the feedback now and hope this will come out sometime soon, as it increases the value of Hubspot as CRM. ---
**Author:** ![MPerry0](https://avatars.discourse-cdn.com/v4/letter/m/ed8c4c/32.png) [@MPerry0](https://community.hubspot.com/u/MPerry0)\ **Post date:** [September 13, 2023, 9:08am UTC](https://community.hubspot.com/t/if-then-branches-for-sequences/17231/13 "2023-09-13T09:08:07Z")
how is this not a thing yet ---
**Author:** ![KUpton85](https://avatars.discourse-cdn.com/v4/letter/k/22d042/32.png) [@KUpton85](https://community.hubspot.com/u/KUpton85)\ **Post date:** [September 19, 2023, 1:51am UTC](https://community.hubspot.com/t/if-then-branches-for-sequences/17231/14 "2023-09-19T01:51:46Z")
I feel like I ask this a lot with HS ---
**Author:** ![CMcGarrah](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/cmcgarrah/32/9848_2.png) [@CMcGarrah](https://community.hubspot.com/u/CMcGarrah)\ **Post date:** [September 28, 2023, 7:21pm UTC](https://community.hubspot.com/t/if-then-branches-for-sequences/17231/15 "2023-09-28T19:21:18Z")
Very interested in this. Specifically, if a contact opens an email in a sequence, then another specific email or task to call is triggered. ---
**Author:** ![ng313](https://avatars.discourse-cdn.com/v4/letter/n/ccd318/32.png) [@ng313](https://community.hubspot.com/u/ng313)\ **Post date:** [October 18, 2023, 3:50pm UTC](https://community.hubspot.com/t/if-then-branches-for-sequences/17231/16 "2023-10-18T15:50:38Z")
ActiveCampaign offers this feature ---
**Author:** ![NikStapleton](https://avatars.discourse-cdn.com/v4/letter/n/5f9b8f/32.png) [@NikStapleton](https://community.hubspot.com/u/NikStapleton)\ **Post date:** [November 28, 2023, 4:45am UTC](https://community.hubspot.com/t/if-then-branches-for-sequences/17231/17 "2023-11-28T04:45:55Z")
I couldn’t agree more, this should be standard. I’m a Sales Hub Pro and recently Marketing Starter user. Very frustrated last night after spending weeks creating content only to find that you can’t do a simple, branched sequence/ workflow for a simple cadence. This is all part of HubSpot’s aggressive upselling tactics. I was told I’d need to upgrade to Marketing Hub Pro. A real shame. For the money, these things should be a given. ---
**Author:** ![LSzalai](https://avatars.discourse-cdn.com/v4/letter/l/c4cdca/32.png) [@LSzalai](https://community.hubspot.com/u/LSzalai)\ **Post date:** [February 22, 2024, 12:50pm UTC](https://community.hubspot.com/t/if-then-branches-for-sequences/17231/18 "2024-02-22T12:50:12Z")
I agree - this could be very useful ---
**Author:** ![SZiemann](https://avatars.discourse-cdn.com/v4/letter/s/ee59a6/32.png) [@SZiemann](https://community.hubspot.com/u/SZiemann)\ **Post date:** [April 2, 2024, 5:23pm UTC](https://community.hubspot.com/t/if-then-branches-for-sequences/17231/19 "2024-04-02T17:23:48Z")
This thread is open for 4 years now. Is there any update? Thanks ---
**Author:** ![beckylimina](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/beckylimina/32/83873_2.png) [@beckylimina](https://community.hubspot.com/u/beckylimina)\ **Post date:** [April 3, 2024, 9:48am UTC](https://community.hubspot.com/t/if-then-branches-for-sequences/17231/20 "2024-04-03T09:48:55Z")
Bumping this as well, this was asked for 4 years ago and there’s been no movement. [Next page](https://community.hubspot.com/t/if-then-branches-for-sequences/17231.md?page=2)