# Identifying Active Buyers

**URL:** <https://community.hubspot.com/t/identifying-active-buyers/134533>\
**Category:** HubSpot Academy Educational Examples\
**Created:** [June 15, 2025, 11:19pm UTC](https://community.hubspot.com/t/identifying-active-buyers/134533 "2025-06-15T23:19:55Z")\
**Posts on this page:** 2\
**Page:** 1

<div class="post-metadata">

**Author:** ![BJaynes](https://avatars.discourse-cdn.com/v4/letter/b/ebca7d/32.png) [@BJaynes](https://community.hubspot.com/u/BJaynes)\
**Post date:** [June 15, 2025, 11:19pm UTC](https://community.hubspot.com/t/identifying-active-buyers/134533/1 "2025-06-15T23:19:55Z")

</div>

Inbound sales they discuss active buyers. A class of consumer that is in the persuit of the purchase, and for good reason.

Being able to identify and connect to the consumer and the sale item. Seeing the need and for filling it.

---

<div class="post-metadata">

**Author:** ![Jaycee\_Lewis](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jaycee_lewis/32/61352_2.png) [@Jaycee\_Lewis](https://community.hubspot.com/u/Jaycee_Lewis)\
**Post date:** [June 16, 2025, 2:22pm UTC](https://community.hubspot.com/t/identifying-active-buyers/134533/2 "2025-06-16T14:22:58Z")

</div>

Hey, @BJaynes 👋 We have an HubSpot Academy course for that! — [**Inbound Sales**](https://academy.hubspot.com/courses/inbound-sales)

Best,

Jaycee