# Identify lead generation targets

**URL:** <https://community.hubspot.com/t/identify-lead-generation-targets/25594>\
**Category:** 💬 RevOps Discussions\
**Tags:** reports, reporting, dashboards\
**Created:** [September 17, 2020, 1:43pm UTC](https://community.hubspot.com/t/identify-lead-generation-targets/25594 "2020-09-17T13:43:15Z")\
**Posts on this page:** 3\
**Page:** 1

<div class="post-metadata">

**Author:** ![louischausse](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/louischausse/32/18067_2.png) [@louischausse](https://community.hubspot.com/u/louischausse)\
**Post date:** [September 17, 2020, 1:43pm UTC](https://community.hubspot.com/t/identify-lead-generation-targets/25594/1 "2020-09-17T13:43:15Z")

</div>

Hi!

I have a good one for you.

How would you create a report to identify these targets to hit quotas:

- Number of qualified leads (MQL, SQL) required
- Number of total leads required
- Total Cost of lead generation required

Thanks for your help

---

<div class="post-metadata">

**Author:** ![caseyroberts](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/caseyroberts/32/64428_2.png) [@caseyroberts](https://community.hubspot.com/u/caseyroberts)\
**Post date:** [September 17, 2020, 8:27pm UTC](https://community.hubspot.com/t/identify-lead-generation-targets/25594/2 "2020-09-17T20:27:28Z")

</div>

Hi Louis!

We don’t have a report in HubSpot that you can use to identify targets based on quota. That said, there are reports in HubSpot that will give you the information you need to establish targets.

I created [this calculator](https://docs.google.com/spreadsheets/d/1JDQPjxWWfIV_qxc19qdOY15LHNtjum-T4qtRn_j1IRo/edit?usp=sharing) that you can use to identify what your targets should be based on your quota. To find the conversion information, you can [build funnel reports in HubSpot](https://knowledge.hubspot.com/reports/create-custom-funnel-reports).

Also - once you establish targets, make sure you build out reports in HubSpot to show how you are performing vs. your monthly goal/target:

 ![31891iEEA0ADF332CDB41F.png](https://d2qpr2jzcazej7.cloudfront.net/original/3X/d/a/daae0edbaad3b455a061e1c79a16388aed692069.png)

---

<div class="post-metadata">

**Author:** ![louischausse](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/louischausse/32/18067_2.png) [@louischausse](https://community.hubspot.com/u/louischausse)\
**Post date:** [September 17, 2020, 8:33pm UTC](https://community.hubspot.com/t/identify-lead-generation-targets/25594/3 "2020-09-17T20:33:58Z")

</div>

This is what I was thinking

thanks for the workaround!