Identify and track form submissions by UTM

Marketing & Content Hub Reporting & Analytics
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In order to track the ongoing performance (MQL-Opp) form submissions from a solus email I’m currently using this very long-winded process.
1. Export the form submissions from the form that the souls email was directing prospects to into an excel.
2. Filter the ‘Conversion Page’ column to find the UTM’s source and medium associated with that solus email.
3. Re-upload submissions to hubpost in a list named ‘Solus Email Form Submissions [Date]’ so that I can refer back to it quicker and track the ongoing performance of these contacts.
Is there an easier way to do this?

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Hey @JennyRF

Welcome to the Community!

I’m curious to know what our experts have tried or recommend in this scenario.

Hey @Crystal_Hopper @Aakar any suggestions about this?

Thanks

Sharon

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Thanks @sharonlicari

Hi @JennyRF
Since you said “solus email”, I assume you are using a third-party email service to collect leads on your website. I don’t fully understand your issue, however, I think you’re trying to figure out a way to segment contacts created from those emails.
I would suggest using unique, utm_campaign, utm_source, utm_medium on an email, so whenever a prospect lands on your website and fills up the form via that email, you’ll be able to capture, utm_campaign, source, medium etc. parameters. For that make sure, you’re using utm_campaign, source, medium as hidden fields on the form. If there are many emails in a series, you can also use utm_content, utm_name etc, and build your URL, but you have to make sure you’re using all of these contact properties on the form as hidden fields.
Then create an active list using the combination of utm_source & utm_campaign or name or original source drill down field or whatever works best for you. If you’re worried about re-conversion and losing the original info, create a workflow that will be triggered when someone fills up the form. Check the logic, and put them into the appropriate static list. This way, you don’t have to export leads to excel anymore to segment the contacts.

Thanks.