In our customer trainings, we are often asked what the difference is between Ideal Customer Profiles and Buyer Personas. Both can be instrumental in developing your content strategy and understanding how to sell to your leads. Check out Shane Wiley’s blog post on the differences between each and how to use them!
Thanks for sharing, @LizCoralli!
@LizCoralli & @karstenkoehler,
YES!! Thanks for sharing, a great answer to a very popular question. We get this in onboardings all the time. 
hello my name is ardian, i am from indonesia i will be running a brand clothing business, i have not made a business plan and i am confused about the question to interview my prospective buyer the purpose of interviewing my prospective buyer to find out clearly what my prospective buyer looks like can anyone provide my suggestions, ideas for questions interviewing my prospective buyers, thank you i hope i get some help.