I’m Starting My Own Content Marketing Agency — But I’m Stuck on What Comes First

Academy Study Groups Study Group: Content Marketing
1

Hey everyone,

I’m planning to start my own content marketing agency, but I’m struggling with where to begin and how to structure the foundation properly.

Here’s my current situation:

  • I understand digital marketing basics and have some skills in video creation, SEO, and social media.
  • I’m confused between focusing fully on content marketing (which requires me to create videos and manage strategy) or starting with SEO and blog-based marketing, which feels easier to begin with but might limit growth.
  • My long-term goal is to build a personal brand first, then grow into a full agency offering content + performance marketing services.

My main questions are:

  1. How should I start — as a freelancer first or directly as a small agency?
  2. What should my first 3–6 months look like in terms of learning, testing, and client acquisition?
  3. How can I position myself to attract my first few clients without much past experience or case studies?

Would love to hear advice from anyone who’s built or worked in a content marketing agency — especially around how to structure the early stages and avoid common mistakes.

Thanks in advance for any insights!
— Devendra

2

Hi @Devendra,
I understand that you want guidance on how to start and position your content marketing agency, including choosing your initial focus and attracting your first clients.

I’d like to tag in some Community Champions to see if they have any tips or tricks on this -- Hi @Alex_Elborn @eburnaman and @jonchim Do any of you have any ideas for @Devendra?
Thank you!
Cassie, Community Manager