Thank you all for sharing!
Use the following details to easily put Personalized URLs (PURLs) into your emails.
For context, I built the below code to prompt known exhibitors to book their booths for our yearly show. For exhibitors that have no exhibiting history with us, we wanted to push them to send an email to one of our team members.
Put this code into a button or image and it will work as of this date (11.6.2023):
{{ personalization_token(’
contact
.exhibitor_renewal_purl
', ‘mailto:contact@domain.com?Subject=[Event Name] Booking Code Request’
) }}
&utm_medium=email&utm_source=hubspot&utm_campaign=eventyear_exhibitor&utm_content=em1
I’ve bolded the sections that you’d need to replace and the
blue text is a great optional generic solution in case a contact doesn’t have a PURL link in their data property
.
IF you’re using a company field and not a contact field, replace the red section accordingly
.
Green section is utm codes for conversion tracking and is also optional
; replace underlined sections with your details if you want to emulate the utm codes.
The “exhibitor_renewal_purl” personalization token prepopulates for exhibitors who have exhibited at our events in the past, and the “mailto:” details convert the button into an email to our internal sales team for contacts with no exhibiting history.
Here’s a sample of how it looks in the builder:
@JLevin9 @SIlves @JakeKnight83 @Vila_Otis - I hope this helps!