# Hyperlink using a URL personalisation token

**URL:** <https://community.hubspot.com/t/hyperlink-using-a-url-personalisation-token/13092>\
**Category:** HubSpot Ideas\
**Tags:** marketing-email\
**Created:** [February 19, 2019, 3:48pm UTC](https://community.hubspot.com/t/hyperlink-using-a-url-personalisation-token/13092 "2019-02-19T15:48:00Z")\
**Posts on this page:** 20\
**Page:** 2

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**Author:** ![finn](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/finn/32/102498_2.png) [@finn](https://community.hubspot.com/u/finn)\
**Post date:** [October 27, 2020, 11:06pm UTC](https://community.hubspot.com/t/hyperlink-using-a-url-personalisation-token/13092/21 "2020-10-27T23:06:15Z")

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+1

Need to be able to insert a token as part of the URL, not just the full URL.

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**Author:** ![BrandwachtHuren](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/brandwachthuren/32/22307_2.png) [@BrandwachtHuren](https://community.hubspot.com/u/BrandwachtHuren)\
**Post date:** [November 30, 2020, 8:08am UTC](https://community.hubspot.com/t/hyperlink-using-a-url-personalisation-token/13092/22 "2020-11-30T08:08:49Z")

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+1 Upvote from us. !

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**Author:** ![JLevin9](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jlevin9/32/76463_2.png) [@JLevin9](https://community.hubspot.com/u/JLevin9)\
**Post date:** [February 8, 2021, 6:36pm UTC](https://community.hubspot.com/t/hyperlink-using-a-url-personalisation-token/13092/23 "2021-02-08T18:36:36Z")

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Looking for help on a similar issue…

I need to insert a thumbnail image and link to a youtube video. The link of the video is different for each person receiving the email, so personalization is needed. The youtube link lives in a property token. The end result would be Person X would receive an email with a video thumbnail image linked to that video.  
Any workarounds would be tremendously helpful!!

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**Author:** ![AdamZoomin](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/adamzoomin/32/68653_2.png) [@AdamZoomin](https://community.hubspot.com/u/AdamZoomin)\
**Post date:** [February 15, 2021, 2:15pm UTC](https://community.hubspot.com/t/hyperlink-using-a-url-personalisation-token/13092/24 "2021-02-15T14:15:18Z")

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Absolutely… we need the ability to add personalization tokens to buttons and links.

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**Author:** ![FlorianM](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/florianm/32/5125_2.png) [@FlorianM](https://community.hubspot.com/u/FlorianM)\
**Post date:** [March 11, 2021, 11:00pm UTC](https://community.hubspot.com/t/hyperlink-using-a-url-personalisation-token/13092/25 "2021-03-11T23:00:14Z")

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+1  
I would love to be able to do that as well.

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**Author:** ![YiRui\_Chua](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/yirui_chua/32/23766_2.png) [@YiRui\_Chua](https://community.hubspot.com/u/YiRui_Chua)\
**Post date:** [May 17, 2021, 5:02am UTC](https://community.hubspot.com/t/hyperlink-using-a-url-personalisation-token/13092/26 "2021-05-17T05:02:45Z")

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Upvoting this for a customer too.  
Great idea from @sqirjazi (:  
Tried that and it works. This code will pull the link from a contact’s last registered webinar property if it is available!  
Still would love to see us able to use personalization token officially in CTA. Thanks.

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**Author:** ![EdgarTichelaar](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/edgartichelaar/32/51627_2.png) [@EdgarTichelaar](https://community.hubspot.com/u/EdgarTichelaar)\
**Post date:** [May 31, 2021, 8:28pm UTC](https://community.hubspot.com/t/hyperlink-using-a-url-personalisation-token/13092/27 "2021-05-31T20:28:51Z")

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please add this easy feature, even adding the ability to add a property field to the create-link.URL field in the email template edite woould be a win in itself

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**Author:** ![LMarcus](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/lmarcus/32/2679_2.png) [@LMarcus](https://community.hubspot.com/u/LMarcus)\
**Post date:** [August 12, 2021, 9:36pm UTC](https://community.hubspot.com/t/hyperlink-using-a-url-personalisation-token/13092/28 "2021-08-12T21:36:31Z")

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[sqirjazi](https://community.hubspot.com/t5/user/viewprofilepage/user-id/127734), your solution is great and I’ll note that it seems to works when you append a personalization token to a full URL. For example, the screenshot bellow is for a button that links to a URL with a URL parameter “customer” that pulls in the ContactID personalization token. This solution may not work for every situation, but it should help some people on this thread!

 ![](https://d2qpr2jzcazej7.cloudfront.net/original/3X/5/7/578440679ba2f49441ade6f5066fc401dae013a3.png)

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**Author:** ![RandyMilanovic](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/randymilanovic/32/102428_2.png) [@RandyMilanovic](https://community.hubspot.com/u/RandyMilanovic)\
**Post date:** [September 23, 2021, 12:51am UTC](https://community.hubspot.com/t/hyperlink-using-a-url-personalisation-token/13092/29 "2021-09-23T00:51:38Z")

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Attempting to add a personalization token in URL: https://{{firstname}}.wpsites.site (subdomain) results in a dropped personalization/broken link. What am I doing wrong?

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**Author:** ![codipeterson](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/codipeterson/32/16141_2.png) [@codipeterson](https://community.hubspot.com/u/codipeterson)\
**Post date:** [September 23, 2021, 5:04pm UTC](https://community.hubspot.com/t/hyperlink-using-a-url-personalisation-token/13092/30 "2021-09-23T17:04:42Z")

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@RandyMilanovic you need to include {{contact.firstname}} instead of {{firstname}}. Hubspot needs to know what object the property is referring to.

So entire URL should be https://{{contact.firstname}}.wpsites.site .

Hope that helps.

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**Author:** ![RandyMilanovic](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/randymilanovic/32/102428_2.png) [@RandyMilanovic](https://community.hubspot.com/u/RandyMilanovic)\
**Post date:** [September 23, 2021, 5:32pm UTC](https://community.hubspot.com/t/hyperlink-using-a-url-personalisation-token/13092/31 "2021-09-23T17:32:48Z")

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Aha. I’ll try that. Thanks @codipeterson !

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**Author:** ![patrickpotthoff](https://avatars.discourse-cdn.com/v4/letter/p/e36b37/32.png) [@patrickpotthoff](https://community.hubspot.com/u/patrickpotthoff)\
**Post date:** [November 3, 2021, 4:53pm UTC](https://community.hubspot.com/t/hyperlink-using-a-url-personalisation-token/13092/32 "2021-11-03T16:53:17Z")

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Thank you!

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**Author:** ![ADavydova](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/adavydova/32/76793_2.png) [@ADavydova](https://community.hubspot.com/u/ADavydova)\
**Post date:** [November 22, 2021, 10:29am UTC](https://community.hubspot.com/t/hyperlink-using-a-url-personalisation-token/13092/33 "2021-11-22T10:29:00Z")

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Yeah we need this too, as we want to personalize enrolling for our clients !  
HubSpot developer please do ❤

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**Author:** ![rayfirnbach](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/rayfirnbach/32/30638_2.png) [@rayfirnbach](https://community.hubspot.com/u/rayfirnbach)\
**Post date:** [January 28, 2022, 6:30pm UTC](https://community.hubspot.com/t/hyperlink-using-a-url-personalisation-token/13092/34 "2022-01-28T18:30:02Z")

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@LMarcus’s solution ([here](https://community.hubspot.com/t5/HubSpot-Ideas/Hyperlink-using-a-URL-personalisation-token/idc-p/478521/highlight/true#M89888)) works great for what I need.

I wanted to pull properties out of Hubspot that populate forms & dynamic page content.

(I’m a pretend-developer using Elementor Forms URL Query Variables)

That does the trick.

Thanks to @codipeterson for the tip on clearing up the object referral URL parameter

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<div class="post-metadata">

**Author:** ![PKhanna](https://avatars.discourse-cdn.com/v4/letter/p/90ced4/32.png) [@PKhanna](https://community.hubspot.com/u/PKhanna)\
**Post date:** [February 10, 2022, 2:14pm UTC](https://community.hubspot.com/t/hyperlink-using-a-url-personalisation-token/13092/35 "2022-02-10T14:14:58Z")

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I have tried updating the HTML code of the email with this, and I am able to hyperlink the text with the personalization token

\<div\>\<a href=“{{ personalization\_token(‘contact\_webinar\_join\_url’, ‘Webinar URL’) }} " target=”\_blank" rel=“noopener”\>Webinar URL\</a\>\</div\>

Hope this helps!

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<div class="post-metadata">

**Author:** ![BDavies3](https://avatars.discourse-cdn.com/v4/letter/b/e495f1/32.png) [@BDavies3](https://community.hubspot.com/u/BDavies3)\
**Post date:** [July 7, 2022, 9:52pm UTC](https://community.hubspot.com/t/hyperlink-using-a-url-personalisation-token/13092/36 "2022-07-07T21:52:52Z")

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+1 I need to be able to personalize links in email templates!

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**Author:** ![CapnKorb](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/capnkorb/32/191675_2.png) [@CapnKorb](https://community.hubspot.com/u/CapnKorb)\
**Post date:** [October 27, 2022, 2:45pm UTC](https://community.hubspot.com/t/hyperlink-using-a-url-personalisation-token/13092/37 "2022-10-27T14:45:10Z")

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I’ve been complaining about this for years.  
We **NEED** this feature in Hubspot yesterday.

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**Author:** ![SIlves](https://avatars.discourse-cdn.com/v4/letter/s/edb3f5/32.png) [@SIlves](https://community.hubspot.com/u/SIlves)\
**Post date:** [November 2, 2022, 2:20pm UTC](https://community.hubspot.com/t/hyperlink-using-a-url-personalisation-token/13092/38 "2022-11-02T14:20:59Z")

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We need it asap

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**Author:** ![RafaelCm](https://avatars.discourse-cdn.com/v4/letter/r/f19dbf/32.png) [@RafaelCm](https://community.hubspot.com/u/RafaelCm)\
**Post date:** [November 9, 2022, 1:14pm UTC](https://community.hubspot.com/t/hyperlink-using-a-url-personalisation-token/13092/39 "2022-11-09T13:14:54Z")

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@sqirjazi and [@Dave\_Kennedy](https://community.hubspot.com/t5/user/viewprofilepage/user-id/104711) thanks to you both, it works as a charm!!

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**Author:** ![JakeKnight83](https://avatars.discourse-cdn.com/v4/letter/j/e79b87/32.png) [@JakeKnight83](https://community.hubspot.com/u/JakeKnight83)\
**Post date:** [February 1, 2023, 11:57pm UTC](https://community.hubspot.com/t/hyperlink-using-a-url-personalisation-token/13092/40 "2023-02-01T23:57:08Z")

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So you guys aren’t going to believe this… I found a workaround for the 1:1 emails (non Marketing emails) in Hubspot.

I need to use a contact property to send custom proposals. The URLS for these are long and nasty looking. The problem is that if you try to just a plain customization token in the URL for the template, Hubspot tries to clean up the URL and breaks it.

 ![JakeKnight83_0-1675295312871.png](https://d2qpr2jzcazej7.cloudfront.net/original/2X/e/ee8771bfbf3286a8ffe5cbdfe181c020b10a6310.png)

becomes this as soon as you save it as Hubspot tries to linkify it…

 ![](https://d2qpr2jzcazej7.cloudfront.net/original/3X/f/2/f2c85035bd18b2564e038f6e70b15427b5dca8a8.png)

What’s frustrating is the something like **[.xyz Domain Names | Join Generation XYZ](http://www.xyz.com?param=){{contact.proposal\_link}}** does works but I can’t attach my full proposal URLs to a parameter.  
Here’s the crazy part… **If you put a link on an image it works. Hubspot doesn’t try to linkify your URL Parameter.**  
So I can create an image that is a link to the proposal and the URL will pull unadulterated from my URL param.

1. Add a button image to your email template you’re using in sequences

2. Add a URL hyperlink

3. Use the syntax {{contact.yourproperty}}

4. Save and test it.

I have concerns for how this will show up on my end user’s devices and email clients. But it’s a workaround I will have to go with.

@JLevin9 @CapnKorb @SIlves - Might help you guys.

[Previous page](https://community.hubspot.com/t/hyperlink-using-a-url-personalisation-token/13092.md?page=1)

[Next page](https://community.hubspot.com/t/hyperlink-using-a-url-personalisation-token/13092.md?page=3)
