Huge discrepancy between the number of Hubspot contacts and Google Ads conversions

Marketing & Content Hub Ads
1

Hi,

I’ve noticed a huge discrepancy between the number of Hubspot contacts generated from Google ads (671) and the number of Google ads conversions (449), from the start of the year up until today.

This is weird because usually it’s the other way around: less Hubspot contacts than Google ads conversions. I want to mention the auto-tracking for Google Ads campaigns, on Hubspot, is on.

Not sure what could cause way more Hubspot contacts than Google conversions.

I would really appreciate any insights / suggestions.

Thank you,
Maria

2

Hello @Maria4783 glad to help you!

This is a common question. When looking at your results from HubSpot and Google Analytics, it’s recommended to focus on the trends between the two systems — not comparing X visits from Google Analytics to Y visits in HubSpot.

I would like to share these 2 knowledge base articles that will help you identify this difference:

  1. HubSpot analytics and Google Analytics don’t match
  2. Track and report on your Google ads in HubSpot

I hope this information helps.

Pam