Best/Better/Good/Ugh/Risky UX in a B2B Tech Marketer’s World
B2B Technology (USA) HUG | Tuesday, June 14th | 12PM (ET)
About this event
B2B tech marketers are under wild pressure…get the company more leads, increase conversions, raise that NPS, and more. Most marketing teams might hope for good user experiences, but often don’t have the staff, budget, or partnerships to completely follow through. Instead, we try to incrementally step our way to improvements through guessing and hoping our changes or initiatives will move the needle.
How do we drive our teams and companies towards increased customer-centricity? What role can UX professionals play here? How do we reduce marketing expenses and risks in a fast-moving, highly demanding work environment? Join live to get some tips and ask your questions.
Agenda
12:00 PM
Introductions
12:10 PM
Presentation Begins
1:00 PM
Q&A
The HUG program helps customers connect and find a support group for topics that matter to them. It helps us solve for the community and in 2022 you will see that more than ever. Right now, it supports 150+ city-based user groups worldwide but we’ve ambitious plans to grow throughout 2022. This program serves to unite, educate and inspire customers with each other to help promote community-driven learning and development.