# Hubspot scoring - guidelines

**URL:** <https://community.hubspot.com/t/hubspot-scoring-guidelines/18359>\
**Category:** Lists, Lead Scoring & Workflows\
**Tags:** object\
**Created:** [January 27, 2020, 1:46am UTC](https://community.hubspot.com/t/hubspot-scoring-guidelines/18359 "2020-01-27T01:46:53Z")\
**Posts on this page:** 3\
**Page:** 1

<div class="post-metadata">

**Author:** ![Cronos](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/cronos/32/53612_2.png) [@Cronos](https://community.hubspot.com/u/Cronos)\
**Post date:** [January 27, 2020, 1:46am UTC](https://community.hubspot.com/t/hubspot-scoring-guidelines/18359/1 "2020-01-27T01:46:53Z")

</div>

What are some best practices to give positive vs negative points for Hubspot Lead Scoring?

How many positive points should you give for form submissios, downloads, …

Is there a ‘default scoring’ system available?

Any tips / resources are welcome.

---

<div class="post-metadata">

**Author:** ![Bryantworks](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/bryantworks/32/94963_2.png) [@Bryantworks](https://community.hubspot.com/u/Bryantworks)\
**Post date:** [January 27, 2020, 3:55pm UTC](https://community.hubspot.com/t/hubspot-scoring-guidelines/18359/2 "2020-01-27T15:55:51Z")

</div>

Hey @Cronos,

Personally, I’ve found that the smaller the lead score total the better it is to manage. HubSpot also has a great writeup on some positive attributes you can use: [Lead Scoring Explained: How to Identify and Prioritize High-Quality Prospects](https://blog.hubspot.com/marketing/lead-scoring-instructions)

With an example [setup here](https://blog.hubspot.com/customers/tips-for-a-lead-scoring-model-that-works).

But for your question of negative attributes, I typically try to put in a decaying score. Sends since last engagement goes up (4 is goal), last email open date is greater than X days, last activity date is greater than X days, etc.

Hope this helps!

---

<div class="post-metadata">

**Author:** ![Cronos](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/cronos/32/53612_2.png) [@Cronos](https://community.hubspot.com/u/Cronos)\
**Post date:** [January 27, 2020, 6:41pm UTC](https://community.hubspot.com/t/hubspot-scoring-guidelines/18359/3 "2020-01-27T18:41:53Z")

</div>

@Bryantworks very helpful! Thx.