HubSpot’s Starter plan just got a whole new refresh: here’s what’s new
Hey founders, if you’ve looked at HubSpot before and thought, “This is probably more than I need right now,” we hear you.
Running a business means doing a little of everything: finding customers, following up, selling, delivering, getting paid, and keeping the wheels on. None of these jobs is impossible on its own. The challenge is that they pile up across different tools, all while depending on you to remember what needs to happen next.
That’s why we’ve reimagined Starter around the work founders actually need to get done:
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Build demand.
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Win deals.
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Automate the dread.
Instead of another system to manage, HubSpot manages these systems for you.
Build more demand with the same team you have today
You can’t grow on referrals alone. But creating a steady flow of new opportunities can feel like a job of its own.
Start with a setup that fits your goals
Our new personalized onboarding experience helps set up your CRM around your business and what you’re trying to accomplish, so you don’t have to begin with a blank system.
Create useful content faster
Use your customer data to help draft an email, landing page, or image. You still make the call on what looks right for your business; you just don’t have to start from scratch every time.
Make it easier for leads to connect with you
Forms and landing pages send new leads directly into your CRM. Marketing email and automation help you keep the conversation moving, without manually remembering every send.
Find the right people to reach out to
Data Agent helps you research your contacts and companies with custom questions, using information from your CRM, conversations, and the web. It can save those answers in smart properties, so useful context is ready for segmentation, personalization, and follow-up instead of living in a spreadsheet or someone’s notes. Data Agent is now available to Starter customers and uses HubSpot Credits for these runs.
Win more deals by keeping the next step visible
A deal usually doesn’t go quiet because you stopped caring. It goes quiet because you’re selling, delivering, invoicing, and running the business at the same time.
Starter is getting better at helping you see what needs attention and act on it before the moment passes.
See your pipeline more clearly
Our refreshed index and deal board make it easier to spot what’s moving, what’s stalled, and what needs a nudge. Cleaner views and simpler controls mean less time hunting for the right record or setting.
Research prospects and draft outreach without starting from scratch
Prospecting Agent researches contacts and monitors companies for signals, then drafts personalized outreach using context from your CRM. You can review and approve what it recommends, or set up rules for ongoing outreach, so you spend less time digging through accounts and writing first drafts, and more time in conversations. Prospecting Agent is now available to Starter customers and uses HubSpot Credits when it recommends outreach for a lead.
Walk into every meeting prepared
You may be familiar with sending meeting links through HubSpot. Now, AI Meeting Prep brings together contact history, conversation context, and open deals before a call. You can spend your time having the conversation that moves things forward instead of reconstructing what happened last time.
Keep calls and next steps from disappearing
We’ve just launched Notetaker in Starter, which records, transcribes, summarizes, and logs meetings in HubSpot. Important details and follow-up tasks are captured while you stay focused on the person in front of you.
Move deals forward with less manual updating
With Deal Pipeline Automation, you can now automatically move opportunities through your process without asking you to update every stage by hand.
Get paid without interrupting the customer experience
HubSpot Payments (available to Starter customers) lets you create payment links and manage payments alongside the customer and deal information you’re already using. Revenue Agent can monitor open invoices, create follow-up plans, and send personalized payment reminders (with human approval) so getting paid takes less chasing.
Automate the dread
The follow-up. The note. The recap. The reminder. None of these tasks are especially hard, they’re just relentless when you’re doing six jobs at once. Starter’s automation just got a lot more powerful.
Get help with the everyday work
We’ve recently made Breeze Assistant a lot more powerful. It can draft an email, summarize a record, answer a question, or suggest what to do next using the context already in HubSpot. It’s there to help you move faster, so you can make more decisions.
Keep records and follow-up details current
Our new contact and company automation functionality helps you create automations directly from the records you’re already working in. Set up simple triggers and actions (like updating a property, creating a task, or sending a notification), so routine follow-up keeps moving without you having to remember every step.
Build the agents your business actually needs
Agent Builder lets you create custom agents without code. Describe the work you want handled, and review what it’s set up to do. It’s a way to take repetitive work off your plate without waiting for a dedicated operations hire. It’s now available in Starter.
Keep your inbox and customer history connected
Email Sync connects your inbox to HubSpot so new email activity can be associated with the right contact and related records. Replies to emails sent from HubSpot or your connected inbox can log automatically, giving you a shared timeline of customer conversations without asking you to copy and paste updates after every exchange. That means when it’s time to follow up, you, or anyone helping with the account, can see the conversation in context. Email Sync is now available in Starter.
Open HubSpot and know what to do next
For those of you who have been using Starter, the home page now looks different. It now surfaces the work that needs your attention: follow-ups, meetings, tasks, and recent activity.
Get a head start instead of starting from scratch
You don’t have to stop using every tool you like. Starter gives your customer motion a home: contacts, conversations, deals, and next steps connected in one place.
That shared context is what makes the rest of the experience more useful. Your reports have something to work from. Your follow-ups have history behind them. Your AI tools have more than a blank chat window. And your team has a place to find the answer when the process can’t live only in your head anymore.
And with Starter, you have access to live chat and email support, HubSpot Academy guidance, the Founder Focused community, and over 2,000 integrations and multiple MCP connectors to help you connect the tools you already use.
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Have a question about one of these updates? Drop it below. We’d love to hear what would give you the most time back each week.