I believe it would be great if there was a way in the Hubspot Activity Feed that we could sort/filter accounts by how many times an email was opened. For instance, if an email was opened 1 time, it would be put in a certain category. If opened 2 times, then in another category. If opened 3+ times, then filtered into another category. This would allow us to then target those specific accounts that have opened the emails more, but maybe haven’t replied yet, and then be able to follow up with them intentionally. Let me know if possible, thanks!
Hi @DDay4,
Out of the box that’s not possible at this stage, unfortunately.
In general, keep in mind that especially the number of email opens for a particular contact is not very reliable. Some email clients open emails in the background to check them for fraud or simply pre-load it (and the tracking pixel) for a better user experience – this is sometimes also registered as an open
In other words, if this was possible, you would likely not always be working with valid data. Many opens would not be actual opens.
Best regards!