HubSpot landing pages for Google Ads campaigns

Marketing & Content Hub Ads
1

Hi,

I have a question about using HubSpot landing pages for Google Ads campaigns when the main website isn’t hosted in HubSpot CMS.

One of the three criteria on which Google Ads calculates its Quality Score is the landing page experience. We’ve noticed that the score is lower when we use HubSpot landing pages compared to a page using the main CMS.
We want to advise using HubSpot landing pages, but it’s difficult when Google keeps giving these pages a lower score. Does anybody have experience with this? Or any best practices for what we could do?

2

Are you saying you have tested 2 pages with the exact same content and template? I’d be curious to know the variance in the quality score. You might want to elevate this to Hubspot support if you are seeing this.