HubSpot has rolled out some great features that have addressed some of our challenges. However, these features are usually only available/implemented in desktop.
HubSpot’s Outlook sales plug-in was a huge selling point for us. These features never see the light of day in Outlook.
As an example, conditional pipeline requirements was a huge improvement for our deal creation process. It helped ensure we are getting the information needed for our integrations.
Conditional pipeline requirements are not enforced in the mobile app or Outlook plug-in. Users that primarily access HubSpot through these platforms are often wondering why there are issues with their deals. It’s because we can’t enforce the same requirements as we can through desktop.
Even requiring a contact and company association isn’t enforced through the mobile app.
It’s hard to be excited about new features improving our process when they are often bypassed.