@Roynal this is something a lot of marketers don’t understand or see the value in.
I work primarily in CMS Hub and there is this ongoing debate in the website world of why someone would switch from WordPress to HubSpot and while all of us who love HubSpot are saying, “why not?” it just isn’t that obvious to customers because it comes down to so much more than the CMS.
It’s literally everything else that comes along with it. Making data driven decisions changed the course of my career as a marketer and I don’t know why anyone would want to fly blind or use disconnected systems.
Thanks for sharing your thoughts on first-party data, there is so much to gain from using HubSpot data!