Hey @goldenraes - great question!
@emmajsb, @adonahue - would you be able to lend some knowledge here?
@goldenraes we have plenty of HubSpot partners / power users in the Community who also manage their own blogs / have insights to share - tagging a few below 
@Phil_Vallender, @MFrankJohnson, @robsobers, @JoeDavies, @SeanHenri, @gabriel-nextiny