We are seeking a results-driven B2B Digital Marketing Manager in the MedTech space to lead and execute our digital marketing initiatives across multiple channels. We are fast-paced, growing like crazy, innovative, a bunch of A players, making a difference for clinicians and patient care. We work really hard and love it!
This role will be responsible for managing our website, marketing automation platform, paid ads, social media presence, lead management processes, and performance analytics.
The ideal candidate is both strategic and hands-on, with experience leveraging digital tools and data to drive awareness, engagement, lead generation, and business growth.
Key Responsibilities
Website & Digital Presence
- Manage and optimize company websites to ensure a best-in-class user experience, lead generation performance, and content accuracy.
- Coordinate website updates, landing page development, SEO initiatives, and ongoing site enhancements.
Digital Campaign Management
- Develop, execute, and optimize multi-channel digital marketing campaigns across paid search, paid social, email, and other digital channels.
- Manage advertising programs through Google Ads, Meta Ads, and other relevant platforms.
- Continuously monitor campaign performance and recommend improvements to maximize ROI.
Marketing Automation & Email Marketing
- Manage HubSpot Marketing Hub to support lead nurturing, customer communications, marketing automation workflows, and campaign execution.
- Build and deploy email campaigns, automated nurture programs, and customer engagement initiatives.
- Ensure seamless integration between marketing systems and Salesforce CRM.
Social Media Management
- Oversee organic and paid social media activities across key platforms.
- Develop content strategies that increase engagement, brand awareness, and lead generation.
Lead Management & CRM Operations
- Manage inbound lead processes from website inquiries, trade shows, webinars, and other marketing activities.
- Ensure timely lead routing, qualification, tracking, and reporting within Salesforce and HubSpot.
- Partner closely with sales teams to optimize lead follow-up and conversion rates.
Analytics & Reporting
- Develop dashboards and reporting tools utilizing Google Analytics 4, Looker Studio, HubSpot, Salesforce, and other platforms.
- Analyze campaign performance, website traffic, lead generation metrics, and conversion data to provide actionable insights.
- Present performance reporting and recommendations to marketing leadership.
Continuous Improvement
- Stay current on emerging digital marketing trends, platform updates, and industry best practices.
- Identify opportunities to improve marketing effectiveness, operational efficiency, and customer engagement.
Qualifications
- Proven experience managing digital marketing programs across multiple channels.
- Advanced proficiency with HubSpot Marketing Hub.
- Experience working with Salesforce CRM and marketing automation integrations.
- Strong knowledge of Google Ads, Meta Ads, Google Analytics 4, and Looker Studio.
- Experience managing website content, landing pages, and lead generation programs.
- Strong analytical skills with the ability to translate data into actionable recommendations.
- Excellent communication, project management, and cross-functional collaboration skills.
- Self-starter who thrives in a fast-paced environment and can manage multiple priorities simultaneously.