Hey @Vicente1 regarding objects there’s no a huge difference between b2b or b2c, realistically within b2c you won’t be using the company’s object as much, companies is great for ABM and if you’re running ABM strategies you’ll likely find yourself in there a lot more than contacts.
You can disable auto-associating companies and contacts if you wish to avoid things like large freemail provider companies.
Realistically it’s all about your marketing, sales and/or services strategy. A sales email is a sales email, a social post is a social post, a feedback survey is a feedback survey etc regardless of if the recipient is receiving a b2b or b2c product. The best process would be to map out your marketing, sales or services user journey and strategy, then start fitting in the HubSpot tools to that.
For example a very basic journey could be something like:
Contacts fills out form > Receives follow-up email > Rep schedules meeting > Rep sends proposal > Payment > Subscription starts.
You can then start looking at the HubSpot tools and say something like:
Fills out HubSpot form > Automate a follow-up email > Add meeting links to automated email for booking > Create task for rep to follow-up > Create deal in HubSpot > Use HubSpot quotes to send proposal > track payments in HubSpot > Track Subscriptions in HubSpot > Automate renewal emails and create tasks for reps.
Obviously it would be far more in-dept than that depending on your business, but realistically it’s all down to your company’s strategy and user journey. HubSpot tools can definitely fit in, but you may not need some of the more ABM specific tools for your needs.