HubSpot Buying Roles Vs Association Labels in 2023

Smart CRM & Sales Hub Tips, Tricks & Best Practices
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Hi All,

Should we use Buying Roles or Association Labels?

Is a question that is popping up more and more, so hopefully this helps to bring a little bit of clarity on the current situation.

As HubSpot customers ourselves we are trying to figure this out for our own HubSpot account and to help our customers (As we are also HubSpot Certified App Partners with OrgChartHub and GeoMapper).

In this short video we clear up a few things:

  • What are buying roles?
  • What are association labels in the context of mapping contacts to deals?
  • Why is there some confusion between the two?
  • What’s likely to come next from HubSpot?
  • How are we also looking to help our customers (who are all HubSpot users)?

I hope this might have helped you and your team better understand the current state of play. We will look to keep this post updated as association labels progress further in HubSpot.

Kind regards,

Dan Currin

Co-Founder

OrgChartHub

GeoMapper

OrgChartHub & GeoMapper named in the Top 30 HubSpot Apps

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Thanks for sharing @Dan1! :slightly_smiling_face:

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Thanks @MiaSrebrnjak , the HubSpot product team are on fire :fire: !! So much good stuff coming out.