# Hubspot + Bloom and personalization

**URL:** <https://community.hubspot.com/t/hubspot-bloom-and-personalization/73751>\
**Category:** CRM\
**Created:** [January 25, 2023, 7:54pm UTC](https://community.hubspot.com/t/hubspot-bloom-and-personalization/73751 "2023-01-25T19:54:22Z")\
**Posts on this page:** 3\
**Page:** 1

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**Author:** ![JRevelant](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jrevelant/32/194606_2.png) [@JRevelant](https://community.hubspot.com/u/JRevelant)\
**Post date:** [January 25, 2023, 7:54pm UTC](https://community.hubspot.com/t/hubspot-bloom-and-personalization/73751/1 "2023-01-25T19:54:22Z")

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I have a free Hubspot account and I would like to send emails that have a personalized greeting using the first name in the email body. I’m using Bloom (with Divi) to capture emails.

Is this possible?

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**Author:** ![jolle](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jolle/32/44040_2.png) [@jolle](https://community.hubspot.com/u/jolle)\
**Post date:** [January 26, 2023, 3:13am UTC](https://community.hubspot.com/t/hubspot-bloom-and-personalization/73751/2 "2023-01-26T03:13:54Z")

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Hey @JRevelant, thanks for reaching out!

Yes, this is possible — you’ll just need to use a personalization token. Here is the HubSpot Knowledge Base article on setting those up.

Within the email editor, you can just click the **Personalize** linked text in the right corner:

 ![Screen Shot 2023-01-25 at 10.09.23 PM.png](https://d2qpr2jzcazej7.cloudfront.net/original/3X/c/4/c47976f2347a5ed25c51fd7381819ac09ae2c33e.png)

That will let you select the contact property “First name” and have it auto-populate specific to each contact **as long as the contact has a value set there**. You’re going to want to make sure that you [set a global default property value](https://knowledge.hubspot.com/email/how-do-i-create-default-values-for-my-personalization-tokens#:~:text=In%20your%20HubSpot%20account%2C%20click,defaults%20or%20Company%20property%20defaults.) (something like “there” or “friend”) so that if a contact doesn’t have a value for the property you’re trying to pull in, you can have HubSpot pull in a default value so the email still flows properly.

Hope this helps!!

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<div class="post-metadata">

**Author:** ![JRevelant](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jrevelant/32/194606_2.png) [@JRevelant](https://community.hubspot.com/u/JRevelant)\
**Post date:** [January 26, 2023, 3:13pm UTC](https://community.hubspot.com/t/hubspot-bloom-and-personalization/73751/3 "2023-01-26T15:13:14Z")

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Thank you, I appreciate your response. I don’t see that option, however.

 ![Screenshot 2023-01-26 at 10.12.32 AM.png](https://d2qpr2jzcazej7.cloudfront.net/original/3X/f/5/f5d1b8ac45ed63b0a0845302bb2f2d6dd1e75956.png)