Hubspot attribution only works for ads when in incognito mode, not in regular browser.

Marketing & Content Hub Reporting & Analytics
1

Hello all,

We are currently experiencing issues with attribution from paid socials. For context, we run LinkedIn ads and previously had no issues with attribution to specific ads. Last week, we installed LinkedIn’s insight tag in our website’s footer (we use Webflow) and since then, all traffic from paid ads started coming through as direct. Looking at events on Mixpanel, they are definitely traffic from paid ads, not direct.

We have now removed the insight tag and made sure the tracking code on Hubspot form is working fine. We even removed all other javascript (e.g. Google Analytics, Mixpanel) for testing.

When we test from a regular browser, traffic still shows as direct. However, when we test from incognito mode, traffic is attributed accurately. We have all cleared cache, tried in multiple browsers, so the issue isn’t there.

Has anyone experienced similar? Running out of ideas as to what could be causing these issues.

2

Hello @MSabine, Thank you for posting in our Community!

Can you tell me more about what you are experiencing? Any screenshots or links will help me look into this further. Is there a specific report where you see the revenue attribution not working or reporting as expected?

Per our Knowledge Base on this “Tracking allows HubSpot to attribute contacts to specific ads, by applying tracking parameters to the end of your ad URLs. After you connect your ad account, HubSpot will apply tracking to ads that are currently active or pending review. If HubSpot is unable to track an ad, some reporting data from the network like clicks and impressions will still display for that ad in the HubSpot ads tool.” This section covers the following types of ads for contact attribution that we are able to track with LinkedIn.

Kindly,

Pam