We have an integration between Hubspot and Mailchimp.
When a new user subscribes on our website using Mailchimp form, he is added to Hubspot contacts list. Hubspot automatically changes his Lifecycle Stage to Lead. How can I set it up to apply the Subscriber lifecycle stage by default to such contacts?
I can’t find any settings of the integration.
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Q: When a new user subscribes on our website using Mailchimp form, he is added to Hubspot contacts list. Hubspot automatically changes his Lifecycle Stage to Lead. How can I set it up to apply the Subscriber lifecycle stage by default to such contacts??
Short A: Integration operating as designed.
Longer A:
The HubSpot-MailChimp integration is designed as an integration to facilitate lead capture (not ‘subscribers’). As such, we cannot change this default behavior in the inegration.
- see HubSpot-MailChimp Integration page
However, you can simulate the behavior you want by setting up a HubSpot workflow to automatically perform the following actions when a new contact is created.
-1- Clear the Lifecycle stage contact property
-2- Set the Lifecycle stage contact property to Subscriber
Warning
: Forcing the HubSpot Lifecycle stage to go backwards will have a permanent negative effect on Lifecycle stage conversion reporting. Once implemented, there’s no way to ‘fix’ reporting.
Good things to read before implementing this solution
- Difficulty reporting due to violation of HubSpot Lifecycle Stage Best Practice
Always happy to help you build on HubSpot.
Best,
Frank
Do I need a Marketing Professionals account or a Sales Professionals account to set up such a workflow?
>>Need Marketing Pro or Sales Pro?
Yes. Free accounts do NOT have workflow functionality.
Please mark question as solved @Oxwel
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