HubSpot and Google Analytics analytics data do not match

Hi @ABellini,

HubSpot has a detailed article about the reasons behind differences in measurements and potential issues: HubSpot analytics and Google Analytics don't match

Specifically:


Please note: while HubSpot session numbers can be closely aligned with Google Analytics session numbers, these two numbers are not expected to match exactly.


Please have a look and report back if you have any follow-up questions!

Best regards