# HubSpot AEO Guide

**URL:** <https://community.hubspot.com/t/hubspot-aeo-guide/147790>\
**Category:** Study Group: Content Hub for Marketers\
**Tags:** content-aeo, content-seo\
**Created:** [March 30, 2026, 3:01am UTC](https://community.hubspot.com/t/hubspot-aeo-guide/147790 "2026-03-30T03:01:58Z")\
**Posts on this page:** 3\
**Page:** 1

<div class="post-metadata">

**Author:** ![gabriel-nextiny](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/gabriel-nextiny/32/88560_2.png) [@gabriel-nextiny](https://community.hubspot.com/u/gabriel-nextiny)\
**Post date:** [March 30, 2026, 3:01am UTC](https://community.hubspot.com/t/hubspot-aeo-guide/147790/1 "2026-03-30T03:01:58Z")

</div>

[

]([https://inbound.nextinymarketing.com/seo-to-aeo-hubspot-guide](https://inbound.nextinymarketing.com/seo-to-aeo-hubspot-guide))

Our new [**HubSpot AEO Guide**](https://www.nextinymarketing.com/answer-engine-optimization-seo-aeo-hubspot-agency) is now featured on the HubSpot Resources page, and it’s built to help marketers evolve from traditional SEO to **AEO (Answer Engine Optimization)**.

As search shifts toward AI-powered experiences, showing up is no longer just about ranking… it’s about being the answer.

👉 Explore it on HubSpot: [https://www.hubspot.com/resources?q=aeo](https://www.hubspot.com/resources?q=aeo)  
👉 Get the full guide here: [https://inbound.nextinymarketing.com/seo-to-aeo-hubspot-guide](https://inbound.nextinymarketing.com/seo-to-aeo-hubspot-guide)

**What you’ll learn:**

- How AEO is changing the future of search & AI visibility
- How to adapt your HubSpot content strategy for AI-driven discovery
- Practical frameworks to move from SEO → AEO
- Ways to increase authority, visibility, and revenue across search & AI

We’re incredibly proud of the team at [Nextiny](https://www.nextinymarketing.com/answer-engine-optimization-seo-aeo-hubspot-agency) for putting together this resource and contributing it to the HubSpot ecosystem 🙌

If you’re thinking about how your content will perform in AI search, this guide is for you.

Also, register for the next “From SEO to AEO” webinar from our HubSpot User Group here:  
**April 8: [How to Build a Scalable AI Content Engine for Loop Marketing (From SEO to AEO)](https://events.hubspot.com/networks/events/163379)**

---

<div class="post-metadata">

**Author:** ![GSharma24](https://avatars.discourse-cdn.com/v4/letter/g/9de053/32.png) [@GSharma24](https://community.hubspot.com/u/GSharma24)\
**Post date:** [March 31, 2026, 2:30pm UTC](https://community.hubspot.com/t/hubspot-aeo-guide/147790/2 "2026-03-31T14:30:31Z")

</div>

Thanks for sharing this, @gabriel-nextiny !

The shift from traditional SEO to AEO is something a lot of marketers are starting to feel but may not yet know how to act on, and this guide does a solid job of breaking that transition down in a practical way. I especially like how it frames “being the answer” as the new visibility goal, rather than just chasing rankings.

The HubSpot‑specific examples and frameworks are helpful for anyone trying to understand how content, authority, and AI discovery all connect inside the platform. Definitely a timely resource as AI‑powered search and zero‑click experiences continue to grow.

Curious to hear from others in the community as well:

- Have you started adjusting your content strategy for AEO yet?
- What’s been the biggest challenge so far - measurement, content structure, or buy‑in?

Looking forward to digging into this more — thanks again!

---

<div class="post-metadata">

**Author:** ![gabriel-nextiny](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/gabriel-nextiny/32/88560_2.png) [@gabriel-nextiny](https://community.hubspot.com/u/gabriel-nextiny)\
**Post date:** [March 31, 2026, 5:12pm UTC](https://community.hubspot.com/t/hubspot-aeo-guide/147790/3 "2026-03-31T17:12:49Z")

</div>

Thanks @GSharma24

If you’re interested in digging deeper, I recommend joining us for our **“From SEO to AEO” HubSpot User Group** webinar series. Here are our next two upcoming events:

**April 8, 2026 | 2:00–3:00 PM EDT**  
How to Build a Scalable AI Content Engine for Loop Marketing (From SEO to AEO)  
[https://events.hubspot.com/networks/events/163379](https://events.hubspot.com/networks/events/163379)

**April 22, 2026 | 2:00–3:00 PM EDT**  
How to Run Your Own AEO Audit (From SEO to AEO)  
[https://events.hubspot.com/networks/events/163375](https://events.hubspot.com/networks/events/163375)

Hope to see you there!

G