HubSpot AEO Case Study: How We Increased AI Brand Visibility in Weeks with HubSpot AEO

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Gemini and Perplexity growth from 0% to 70% Brand Visibility in weeks. ChatGPT grows slower as shown in the graphic.png

HubSpot AEO Case Study: How We Increased AI Brand Visibility in Weeks

Just published a new case study on how we used HubSpot AEO + our AEO Framework to increase AI brand visibility from near-zero to 35%+ in just weeks across ChatGPT, Gemini, Perplexity, and Google AI Overviews.

What surprised us most wasn’t just the visibility growth… it was how fast AI systems responded once we:

  • Updated existing high-performing content
  • Structured answers more clearly
  • Turned webinars into AI-ready content
  • Improved entity relationships and schema
  • Distributed content across platforms AI already trusts

One of the biggest lessons:
AEO isn’t about publishing more AI-generated content. It’s about turning real human expertise into structured answers AI can confidently retrieve.

We also started seeing:
:white_check_mark: Better AI sentiment
:white_check_mark: Early increases in AI referral traffic
:white_check_mark: Faster feedback loops compared to traditional SEO

Curious if others in the HubSpot community are seeing similar patterns with AI visibility, AI referrals, or HubSpot AEO tracking?

Full case study here:
HubSpot AEO Case Study: How We Increased AI Brand Visibility in Weeks
Have you tried the HubSpot AEO tool yet?

Are There Any AEO Certifications for HubSpot Marketers?
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Hi @gabriel-nextiny,
Love this! The results speak for themselves. Have you built a custom report in HubSpot to track the AI referral traffic, or are you using a different approach?
Cassie, Community Manager

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Thanks @chighsmith!!
Yes, we documented much more of our journey with AEO and HubSpot AEO in this detailed case study, including the growth opportunities and results it can drive, not just for brand visibility, but also for organic traffic, lead generation, and customer acquisition:
How Nextiny Increased AI Visibility, Organic Traffic, Leads, and Revenue by Turning Real Human Conversations Into a HubSpot AEO Engine
I always like to show this HubSpot report:

Google-vs-ai-refferal-leads.png
Google-vs-ai-refferal-leads.png1300×876 209 KB

While AI referrals currently drive much less traffic, the visitors tend to be significantly more qualified. In this example, AI referrals generated a 50% lead-to-customer conversion rate compared to 2.38% from organic search. A lot less work to get to the same 1 client. :grin:

Now we’re using this approach across all of our clients, and we’re seeing consistent growth. My favorite part is the recommendations engine and the ability to measure the impact of every optimization over time. Being able to connect AEO efforts directly to visibility, traffic, leads, and revenue is incredibly powerful. :rocket: