# HTML personalization token

**URL:** <https://community.hubspot.com/t/html-personalization-token/71103>\
**Category:** Email Marketing Tool\
**Created:** [December 13, 2022, 1:14pm UTC](https://community.hubspot.com/t/html-personalization-token/71103 "2022-12-13T13:14:30Z")\
**Posts on this page:** 1\
**Showing post:** 2

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**Author:** ![karstenkoehler](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/karstenkoehler/32/68554_2.png) [@karstenkoehler](https://community.hubspot.com/u/karstenkoehler)\
**Post date:** [December 13, 2022, 1:22pm UTC](https://community.hubspot.com/t/html-personalization-token/71103/2 "2022-12-13T13:22:40Z")

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Hi @KStajniak,

Regardless of whether your email is created using the drag and drop editor or a HTML template, you should see this formatting menu bar when you click into a text module:

![](https://d2qpr2jzcazej7.cloudfront.net/optimized/3X/c/4/c4809d276964eb9927011249a0ee8199ae528040_2_690x69.png)

If you want to add a personalization token right in the HTML code, you would follow this syntax:

{{ object.internalpropertylabel }}

For example, the syntax for the personalization token for the first name would be {{ contact.firstname }}. The space character inside of the curly brackets is important.

Generally, you can look up the internal property label in the property settings, clicking the \</\> symbol to the right of the property name:

 ![karstenkoehler_0-1670938161282.png](https://d2qpr2jzcazej7.cloudfront.net/original/3X/f/7/f7d4b0b1a3c4a1a993b4e45cb324eda97ae07503.png)

Best regards!

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