# HTML personalization token

**URL:** <https://community.hubspot.com/t/html-personalization-token/71103>\
**Category:** Email Marketing Tool\
**Created:** [December 13, 2022, 1:14pm UTC](https://community.hubspot.com/t/html-personalization-token/71103 "2022-12-13T13:14:30Z")\
**Posts on this page:** 6\
**Page:** 1

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**Author:** ![KStajniak](https://avatars.discourse-cdn.com/v4/letter/k/4bbf92/32.png) [@KStajniak](https://community.hubspot.com/u/KStajniak)\
**Post date:** [December 13, 2022, 1:14pm UTC](https://community.hubspot.com/t/html-personalization-token/71103/1 "2022-12-13T13:14:30Z")

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Hi,

I want to send email to customers. It is created in HTML. I would like to add personalize token “first name” but I don’t know what code to use?

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**Author:** ![karstenkoehler](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/karstenkoehler/32/68554_2.png) [@karstenkoehler](https://community.hubspot.com/u/karstenkoehler)\
**Post date:** [December 13, 2022, 1:22pm UTC](https://community.hubspot.com/t/html-personalization-token/71103/2 "2022-12-13T13:22:40Z")

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Hi @KStajniak,

Regardless of whether your email is created using the drag and drop editor or a HTML template, you should see this formatting menu bar when you click into a text module:

![](https://d2qpr2jzcazej7.cloudfront.net/optimized/3X/c/4/c4809d276964eb9927011249a0ee8199ae528040_2_690x69.png)

If you want to add a personalization token right in the HTML code, you would follow this syntax:

{{ object.internalpropertylabel }}

For example, the syntax for the personalization token for the first name would be {{ contact.firstname }}. The space character inside of the curly brackets is important.

Generally, you can look up the internal property label in the property settings, clicking the \</\> symbol to the right of the property name:

 ![karstenkoehler_0-1670938161282.png](https://d2qpr2jzcazej7.cloudfront.net/original/3X/f/7/f7d4b0b1a3c4a1a993b4e45cb324eda97ae07503.png)

Best regards!

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**Author:** ![ValdemarSwoop](https://avatars.discourse-cdn.com/v4/letter/v/e495f1/32.png) [@ValdemarSwoop](https://community.hubspot.com/u/ValdemarSwoop)\
**Post date:** [May 9, 2025, 9:48am UTC](https://community.hubspot.com/t/html-personalization-token/71103/3 "2025-05-09T09:48:31Z")

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How do you add a fallback value to this?

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**Author:** ![Jaycee\_Lewis](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jaycee_lewis/32/61352_2.png) [@Jaycee\_Lewis](https://community.hubspot.com/u/Jaycee_Lewis)\
**Post date:** [May 13, 2025, 5:45pm UTC](https://community.hubspot.com/t/html-personalization-token/71103/4 "2025-05-13T17:45:23Z")

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Here you go @ValdemarSwoop — [**Add a default value**](https://knowledge.hubspot.com/marketing-email/how-do-i-create-default-values-for-my-personalization-tokens#:~:text=your%20personalization%20token.-,Enter%20a%20default%20value,-%2C%20which%20will%20appear). — Jaycee

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<div class="post-metadata">

**Author:** ![KStajniak](https://avatars.discourse-cdn.com/v4/letter/k/4bbf92/32.png) [@KStajniak](https://community.hubspot.com/u/KStajniak)\
**Post date:** [December 13, 2022, 1:45pm UTC](https://community.hubspot.com/t/html-personalization-token/71103/5 "2022-12-13T13:45:50Z")

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Hello Karsten,

Thank you, I know how to use the personalization token in a “regular” email. But what I mean is that I have an html version of the email. So I need to add code with this token.

![](https://d2qpr2jzcazej7.cloudfront.net/original/3X/9/2/92cad5e6db015a79f494e6f67809e25a778e38f2.png)

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<div class="post-metadata">

**Author:** ![karstenkoehler](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/karstenkoehler/32/68554_2.png) [@karstenkoehler](https://community.hubspot.com/u/karstenkoehler)\
**Post date:** [December 13, 2022, 1:47pm UTC](https://community.hubspot.com/t/html-personalization-token/71103/6 "2022-12-13T13:47:04Z")

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Hi @KStajniak,

I explained this in my previous replace: You need to replace “Firstname” with “{{ contact.firstname }}”.

Best regards!