Think about the saying, “People don’t buy a quarter-inch drill; they buy a quarter-inch hole.” This is a perfect example of the Jobs Theory in action. When someone purchases a drill, they’re hiring that drill to do the job of creating a hole in their wall.
What is the job people are hiring your website to do? How are you currently solving those needs? Keep in mind, your site may have several different “jobs.” Some people may be coming there to find out about your pricing, while others might want to speak with your sales team. Share your thoughts below.
The vast majority of our traffic is current customers logging in to access their curriculum. It can be hard to parse out potential customers from that traffic. The majority of our inbound marketing traffic are looking for curricula that will work for their community of learners.
My website https://studymatebrisbane.com/ give students the oppertunity to find helpful information and fun events to enhance their study expereince in Brisbane
My website supports entreprenuers by providing the key element that every small business needs, a way to accept payments for goods or services sold, by purchasing a card payment device, they’ve taken the first step to start their own business or expand an existing business. Once they start transacting with our devices and apps the benfits and value adds we provide help them simplify and grow their businesses.
The website www.Somnofy.com serves a multitude of different jobs. This makes it hard to streamline the flow of information since we are covering at least three different buyer personas.
For this reason, we have partitioned the webpage into three segments which represent our markets. This is done prior to even explaining what Somnofy (the product) is. Existing customers quickly find help through the Support button in the main menu and people interested in learning about the company can find what they are looking for in the About section.
Our site has to let people evaluate their need for our type of software, figure out if our software is a good fit for their organization and give them a path to purchase
I’m new to this and I’ve not come across the Jobs Theory before; I’ll definitely be looking into it. I’m not sure about this quote though; “People don’t buy a quarter-inch drill; they buy a quarter-inch hole.” You don’t buy a quarter-inch drill; you buy a quarter-inch drill bit and usually you would already own the drill or you would be buying that as well. In my mind the job of the drill is to give you the power to put small holes in things when and where you decided to and the job of the drill bit is to make that a specific size hole in a specific material (assuming the cooresponding drill has the required rating). Am I totally overthinking this and missing the point entirely?
My website onepointech.com is a place where people can find wireless charging solutions. For instance, wireless charging solutions which can easily turn any piece of furniture into a wireless charging spot. And wireless charging solutions for AGVs, e-bikes, etc
We work with many different clients that want to rebrand their online prescence and better serve their visitors overall. Each has different goals but wants to drive better leads to their website.
Based on how we currently get visitors, our website is intended to serve the role of reinforcing our credibility as service providers. However, we are a classic case of the cobbler’s son having no shoes. We reiterate our service offering, but truthfully, aside from a couple of blog posts to demonstrate thought leadership, we have not really put any effort into making our website a particularly productive touchpoint for prospects, leads, or even existing customers. We certainly have not been unaware of the need to give this more attention.
Our website has two jobs, to get consumers to purchase a game and corporates to enquiry about a group booking. For both it is to convey the benefits and quality of our games that will match their needs.