I think the job-to-be-done of www.delmarloscabos.com depends on who’s visiting. Some people are probably there to browse luxury homes or villas, either to buy or rent. Others might be curious about pricing or looking to get in touch with someone from the sales team. There’s also an emotional job at play—the site is meant to inspire people, help them picture what life could look like in Los Cabos. Overall, it’s about helping each visitor take a step forward, whether they’re just dreaming or ready to take action.