how to utilize "top engaged contacts" from a marketing email

I was working with my HubSpot rep (Chelsea Williams) last week and was telling her about this feed and how many of us are looking for one list that will show us our Top Engaged Prospects. This process below will not totally lead you to your Top Engaged Contacts but it will lead to a report you can export that shows Total Opens for each contact. One thing to note is that this will only show you how many emails each person has opened over time. But it doesn’t necessarily mean they are engaged right now. For instance, there’s a contact in HubSpot whom I know was opening up emails for a long while but I know he unsubscribed a while back. So while the data shows he opened a lot of our emails and is at the top of that list, it doesn’t necessarily mean he’s engaged at this particular time.

Go to Contacts

Go to Table Actions and Edit Columns

Search for Marketing Emails Opened, Select and, Save

Go Back to Table Actions

Export View and save as an XLS or CSV file

Open up your file and marvel at opens by each person in your database.

Hope this helps!

Lauren Law